” WOT- World of Textile, an app that incubated in NicheLabs starting from its brand”
This is an interesting concept coming to life from a group of Sri Lankan textile industry based individuals. Apparel is one of the renowned industries of Sri Lanka taking on rest of the world. WOT App is an app to ease the process connecting with different parts of this process. WOT stands for World of Textile, bridging all part of the apparel eco system including the local companies, material suppliers, inspection hubs and the global brands. This startup targets to tap on to chineese workforce and material suppliers and benefit the global clothing brands through Sri Lanka.
When these guys meet us for the first time, they were not that much tech savvy but they had an excellent understanding on the domain and it’s current processes. But they were not sure how to go about the work on developing the app starting from zero.
So We have taken up the challenge to design from their logo to slide decks for the investor pitches and to the end user app and do a UX consulting phase followed by a UI designing phase. To start with the logo we have done some researches on history of textile and it’s ancestral inheritance. Since the idea of the brand is to create a “world of textile” we wanted to get that feeling of the designs/patterns from the red indian culture to give a meaning to the brand along with uniqueness. So we gave multiple logo design aligning to that theme and the current design was finally picked. If you check the logo you would see those patterns there.
Next, the main challenge they had was the slide deck for their investor pitches and for the clarity of their requirement. So we came up with architectural decisions as well as UX decisions to structure the business process along with technology. Our co-founders engaged with the WOT team in that phase in a great deal. Finally we created the elevate pitch deck with the experience from our team as well.
So they could make their dreams summed up in a single picture. Both our design and development teams gave their feedbacks on software architecture, cost optimisations, user experience, modern practices and many more perspectives before doing these designs. Check out the results above…
When we create the theme for the app, the main decision we needed to have was are we going to go with a dark theme or a light theme. We gave both options to the clients and they picked the dark theme with our sugessions from the UI/UX side. For example since this app is going to be image-full with lot of photos of materials, patterns etc. the sugession was to go for a darker version giving prominence to the images.
Apart from that we designed wireframes for the 1st approvals from the clients, along with few web views and some iPad views as well. So generally this included lot of discussions amongst the teams and overall it was a collaborative Design phase. Finally the clients were really happy with the work we done and looking forward to the next phases.